# myIDFi > myIDFi is an AI-powered lead generation and qualification platform built specifically for real estate professionals and mortgage lenders. It engages website visitors in real time, answers their questions, identifies buying intent, and delivers qualified, high-intent leads to realtors and lenders 24/7. myIDFi is not a lender. It is licensed under NMLS #2477763 (Equal Housing Lender). myIDFi does not sell consumer data; information is shared only with the user's permission. ## What myIDFi does - Engages real estate buyers and mortgage borrowers with an AI assistant the moment they visit a website. - Qualifies leads automatically by understanding goals, budget, and timeline. - Detects buying/borrowing intent and sends real-time alerts to agents and loan officers. - Provides a fully branded experience and works alongside existing CRMs (it does not replace them). ## Core pages - [Home](https://www.myidfi.com/): Overview of myIDFi's AI buyer engagement platform. - [Features](https://www.myidfi.com/features): 24/7 AI engagement, real-time qualification, intent tracking, realtor-lender collaboration. - [Pricing](https://www.myidfi.com/pricing): Plans for realtors and lenders. - [About](https://www.myidfi.com/about): Who myIDFi is and who it serves. - [Contact](https://www.myidfi.com/contact): How to reach the team. ## Solutions - [AI Lead Generation for Real Estate](https://www.myidfi.com/ai-lead-generation): Software that turns website visitors into qualified real estate leads. - [Mortgage Lead Generation](https://www.myidfi.com/mortgage-lead-generation): AI that generates loan-ready borrower leads for lenders. - [AI Mortgage Pre-Qualification](https://www.myidfi.com/ai-mortgage-pre-qualification): Software that pre-qualifies borrowers and routes mortgage-ready leads in real time. ## Common questions - What is AI lead generation software for real estate? Software that helps real estate professionals engage website visitors, qualify prospects, and identify buying intent automatically. - Does myIDFi replace my CRM? No. myIDFi works alongside existing workflows and integrates with major CRMs. - Is myIDFi built specifically for real estate? Yes — it was designed from the ground up for real estate professionals and mortgage lenders, not as a generic chatbot. ## Why choose myIDFi - **3x higher conversion rates** compared to traditional lead capture forms - **40% faster deal closings** with pre-qualified, high-intent leads - **24/7 availability** never miss a lead, even outside business hours - **65% reduction** in time spent on unqualified leads - **Built for real estate**, not a generic chatbot adapted for the industry ## Integration capabilities myIDFi integrates with popular real estate and mortgage tools: - CRMs: Salesforce, HubSpot, Follow Up Boss, KvCORE, LionDesk - Marketing: Mailchimp, Constant Contact, ActiveCampaign - Calendars: Google Calendar, Outlook, Calendly - MLS/IDX systems for property search integration ## Contact - Website: https://www.myidfi.com - Email: support@myidfi.com - Phone: +1 (855) 720-1641 - Schedule Demo: https://calendly.com/jeffreylnelson/30min - Sign Up: https://ai.myidfi.com/signup - Sitemap: https://www.myidfi.com/sitemap.xml - RSS Feed: https://www.myidfi.com/rss.xml ## Additional resources - AI Discovery: https://www.myidfi.com/ai/summary.json - FAQ: https://www.myidfi.com/ai/faq.json - Services: https://www.myidfi.com/ai/service.json